During the preparation phase of your job search, it's important to have a method. Otherwise, you're likely to have a more scattered approach which can lengthen your search. What are you doing that's not moving you forward in your job search? Below are some common mistakes job seekers make along with some tips on how to better prepare.

1. Relying on only one technique for getting interviews.

It's easy to get hung up just using one method, e.g., simply relying on the classifieds. Consider using all four techniques for getting interviews: networking, direct contact, search firms, and ads.

2. Contacting the wrong person.

Don't contact the human resources department unless you want a job in human resources. The right person to contact is one or two levels higher than you are in the department or division in which you want to work.

3. Being positioned improperly.

In order to land interviews, you must be positioned properly. Write out your Two-Minute Pitch and practice it until you have it down pat. Your Two-Minute Pitch includes: your job target, number of years of relevant experience, your key selling points, a statement of what separates you from your competition, and additional key selling points. Your Two-Minute Pitch can be used at the top of your resume, in interviews, in networking meetings, and in your cover letters.

4. Using skimpy cover letters.

Use a four paragraph approach that includes some good content. The first paragraph should include the "grabber" - an accomplishment statement which shows your understanding of the problems of their industry. The second paragraph should include a summary of your background. In the third paragraph include your key accomplishments. Finally, the fourth paragraph is the closing and can include your call to action.

5. Having a weak or inappropriate resume.

Make sure your resume speaks for you in your absence and tells who are you, your level, and what you bring to the party.

6. Skipping the research phase to develop a good list of target companies.

With a good list, you will get more out of every one of your networking contacts. Show your list of prospective companies to your contacts and ask them what they think about those companies and whom they suggest you contact on the list.